Operator Preferences in Casino Platforms: A SOFTSWISS and Kantar Analysis
SOFTSWISS and Kantar Survey Review: What Operators Really Want in Casino Platforms and Game Hubs
Let’s face it: in the whirlwind world of iGaming, where one moment a trend is hot and the next it’s as stale as last week’s bread, it’s essential to keep your ear to the ground. You might think knowing what operators want from casino platforms and game hubs is straightforward. However, a recent survey conducted by Kantar for SOFTSWISS has handed us a treasure map, highlighting the features operators genuinely crave. Buckle up, because we’re diving deep into this ocean of insights!
The Commandments of Game Hubs
Dive into the findings of this valuable survey, and you’ll find the requests of operators laid out like the Ten Commandments of gaming. Here are the top five features they’re not just looking for; they’re practically demanding:
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Uninterrupted Game Performance: We’re talking about smooth as butter gameplay here. Operators expect their games to run flawlessly because, let’s be real—nobody enjoys a game that feels like it's buffering at a critical moment. Seamless player experience is the name of the game.
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Timely Response and Fast Resolution of Technical Issues: If there’s a hitch in the matrix, it needs fixing—fast! Quick tech support that swoops in to minimize downtime is not just appreciated; it’s essential to keep players happy and engaged.
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Regular Expansion of Game Offerings and Providers: Nobody wants to shuffle through the same old games that’ve been gathering dust on the virtual shelves. Operators are on the lookout for a buffet of new and thrilling games to keep their players coming back for more.
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Integration Support and Ongoing Assistance with the API: Smooth operations require smooth integrations. Operators want the lifeblood of their platforms—the API—to flow seamlessly, and they appreciate ongoing support to ensure it stays that way.
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A Broad Portfolio of Providers and Games: Here’s where it gets juicy. Operators are raising the bar on expectations for diversity. A whopping 89% of respondents said having access to a wide range of games from multiple providers is essential. That’s a jump from 73% just a year prior. Operators know variety is the spice of life—or, in this case, gaming.
The Goldmine of Game Aggregators
Enter game aggregators like GameHub, which shine brighter than a diamond in the rough when it comes to meeting these operator needs. They’re the magic wand that brings these demanding features to life!
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Integration of Games: Think of game aggregators as the friendly librarian of the gaming world, simplifying access to a cornucopia of games. With a single API, integrating hundreds of slot games can be pulled off in just a couple of weeks, freeing up operators to focus on what really matters.
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Game Management: Managing games spread across various providers can feel like herding cats. Centralized management systems save the day, allowing operators to adjust settings—bet limits, pay tables, jackpots, and bonuses—from a single dashboard.
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User Account Management: Player accounts are the backbone of the gaming experience. Features that streamline registrations, manage deposits and withdrawals, and track player activities are like fine-tuning a high-performance engine.
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Analytics: It’s one thing to offer games; it’s another to know how they’re performing. With detailed reporting tools, operators can track player behavior and game performance to craft the perfect gaming storm.
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Security: In a digital era where everything from your coffee order to bank details resides online, security is paramount. Game aggregators arm themselves with top-notch security measures to protect data integrity and confidentiality.
The Draw of Game Aggregators
Why do operators flock to game aggregators like moths to a flame? A few compelling reasons:
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Diverse Game Content: Aggregators bring a veritable smorgasbord of games from multiple providers, catering to every taste imaginable. This variety enhances player engagement and loyalty.
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Streamlined Integration: With the clock ticking, who has time to dabble in complicated integrations? Aggregators make it easy and efficient, especially for the smaller casinos that might lack hefty tech resources.
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Cost Efficiency and Technical Support: It’s a no-brainer here. With 24/7 technical support and cost-effective solutions, game aggregators help online casinos maximize player satisfaction and revenue.
- Exclusive Promotions: Who doesn’t love a good promotion? Aggregator clients often find themselves at the receiving end of exclusive promotional campaigns, adding an extra spark that keeps players on their toes.
The Split Road: Direct Integration vs. Game Aggregators
Now that we’ve established the benefits of game aggregators, let’s not ignore the other side of the street: direct integration. Here’s a quick comparison of both routes:
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Direct Integration: This method offers operators more control, allowing them to tailor the integration process to fit their specific needs. Plus, it opens the door to exclusive content and feedback loops that can drive success.
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Game Aggregators: By typically offering a comprehensive hub of games via a single integration, these aggregators save operators time and money. They also shoulder the burden of updates and support, allowing operators to focus on the big picture.
Wrapping It Up
The SOFTSWISS and Kantar survey reveals the truth that operators place immense value on uninterrupted game performance, responsive tech support, and a rich portfolio of gaming options. Game aggregators, such as GameHub, are specifically engineered to address these demands, offering the convenience of streamlined integration, diverse game content, and robust security measures.
For operators aiming to elevate their gaming experience, keeping these insights in mind is vital. Whether leaning towards direct integration or embracing the robust offerings of game aggregators, the ultimate aim is clear: deliver a gaming experience that’s smooth, engaging, and secure, ensuring players keep returning for more.
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